Campaign script, director – production: CinePlus

Started in 2022, now finally released by the European Commission’s “EU Food and Farming” department in the “Agriculture and Rural Development” sector: a campaign including a tutorial for B2C and B2B with protagonists from a total of 5 different regions in Poland, Sweden, Slovenia, France, and Portugal.

Let’s start with general „documentary“ which explains the basic principles behind the GIs and how they help to protect the heritage from a region.

It means a world for producers to get this certificate as it opens up markets and it means to join a family of real super stars in the realm of food production. Here are some examples of the 1 minute cut downs that we did for SoMe.

There is also a B2C clip focussing on the consumer experience.

And finally, there is the tutorial for the producers in the EU to apply to become a Geographical Indication.

It is a project that has left me with mixed feelings. Because even if traditional production methods and the intellectual property of producers in Europe are to be protected here, that does not mean that anything about it is sustainable or even ecological on an industrial scale. And that is what we need in the future. The EU, and Germany in particular, continue to set the wrong priorities in this area.